MAGERITZ

Brand naming, identity and packaging for Mageritz, a Madrid-based distributor and producer of local food products. The name, derived from an ancient Castilian word for Madrid, reflects the brand's origins. Mageritz offers high-quality, artisanal, and locally sourced products from small producers.

The packaging features a soil-inspired pattern, emphasizing the natural foundation of the brand's offerings. Two types of labels were designed: one for regular harvest products available year-round, and a more refined label for seasonal or premium lines, catering to a discerning audience