SINSENTIDO
Meaning “nonsense” in Spanish, is an immersive exhibition that critiques technology's overuse and its impact on human adaptability. Through a maze controlled by a digital entity, the experience challenges viewers' perceptions, highlighting the distortion caused by technological dependence.
The branding, centered on pixels and maze motifs, includes a logo that embodies these core themes, capturing the event's focus on awareness of overexposure to technology.
PROMO VIDEO AT THE END